How Overnight Skincare is Changing the Beauty Game (And Why We Have a Simpler Solution)

Let's talk about the latest beauty vital moment that has everyone setting multiple alarms just to show off their morning results! The "Morning Shed" trend is sweeping through social media faster than you can say "seventeen-step routine," and it's basically the skincare equivalent of meal prepping—but for your face!

What Even Is This Morning Shed Business?

Morning Shed is the latest form of "sleepmaxxing", and it involves loading up your face with all the products before bedtime—layering serums, essences, and topped with masks. Then comes the satisfying part: waking up to dramatically "shed" everything off, revealing skin that's supposedly transformed overnight. As the trending TikTok wisdom goes: "The uglier you sleep, the prettier you wake up"—which is basically permission to look like a glazed donut while you dream, all in the name of fighting those sleep wrinkles!

Why Everyone's Jumping Face-First Into This Trend

The Morning Shed movement has gained popularity for several reasons:

• Multi-tasking at its finest: Your skin already repairs itself overnight—this is just giving it a boost.

• Perfect for the perpetually time-poor: When you can snooze and achieve your skincare goals at the same time.

• The reveal is oddly satisfying: Something is rewarding about that morning moment when you unveil your refreshed skin!

The Morning Shed Drama

On one side, you've got the dedicated enthusiasts who fully embrace the "beauty is pain" philosophy—except in this case, it's "beauty is laundry" with the impending mess that’s about to happen with the overnight regimen for the face. As one commenter perfectly put it in one viral video: "it would ruin my pillow” 

On the flip side, others are more concerned about the practical downsides: expensive products, potential breakouts because of sensitive skin, and partners being relocated to avoid moving the skincare products around, if the pillow hasn’t.  There's even a creator who documented herself prepping for sleepmaxxing only to cut to the following morning confessing that everything was sliding around her face all night until she finally peeled it all off to get some actual sleep!

Spoiler: There’s a Simpler Way to Shed 

You don’t need a complicated routine for effective results. Our silicone patches are here for you, whether you're a skincare maximalist ready to apply all of your favourite products in the correct order or just trying to remember if you washed your face tonight. 

Here's why our silicone patches are a simple & effective option for overnight results:

• Simple & mess free: One step that delivers, because sometimes less truly is more, Simply apply our patch to and wake up with line-refined skin.

• Our patches overtime while you're off the clock: These patches create a little moisture party that plumps skin from within while you dream.

• Pillow-friendly: Wake up to linens that don't look like a science experiment gone wrong

• Tackles the spots that are hard to reach: Those chest wrinkles from side-sleeping? The tech neck creases from endless scrolling? Consider them handled!

• Grand ‘peeling’ moment: Because let's be honest, that's what we’re all in it for!

Overnight Skincare that Sticks

The Morning Shed trend confirms what we've always believed at Wrinkles Schminkles—beauty sleep isn't just a cute saying, it's skincare science! While others are turning bedtime into a product marathon, we're all about that silicone-powered beauty sleep that delivers visible results without the drama. 

Curious about what our patches can do for your sleep wrinkles? Read the study.