About This Policy
This Cookie Policy explains how Wrinkles Schminkles ("we", "us", or "our") uses cookies and similar tracking technologies on wrinklesschminkles.com (the "Site"). It describes what these technologies are, why we use them, and your rights to control their use.
This policy applies to residents of all US states and is specifically designed to meet the requirements of the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). California residents have additional rights described in Section 7 of this policy.
This policy should be read alongside our Privacy Policy, which is available at wrinklesschminkles.com/pages/privacy-policy and provides full details of how we collect, use, and share your personal information.
What Are Cookies?
Cookies are small text files placed on your device - computer, smartphone, or tablet - when you visit a website. They allow the website to recognise your device and remember information about your visit, such as your preferences, login status, and shopping cart contents.
In addition to cookies, we use similar tracking technologies including:
• Pixels - small invisible images embedded in web pages or emails that record when they have been viewed and transmit data to the pixel operator.
• Tags and scripts - pieces of code that run in your browser and collect data about your activity on our Site.
• Local storage - data stored directly in your browser rather than as a cookie file, used for similar purposes.
• Server-side tracking - data sent directly from our servers to third-party platforms, separate from your browser.
We refer to all of these collectively as "cookies" throughout this policy.
How We Use Cookies
We use cookies for the following purposes:
• To make our Site work properly and securely - including keeping your shopping cart active, processing your order, and keeping the Site secure.
• To remember your preferences and settings, such as your currency and region.
• To understand how visitors use our Site so we can improve it - including which pages are most visited and how visitors navigate between pages.
• To measure the effectiveness of our advertising campaigns on third-party platforms including Meta (Facebook and Instagram), Google, TikTok, and Pinterest.
• To show you relevant advertising on other websites and platforms based on your visit to our Site.
• To personalise your experience, including product recommendations, loyalty programme features, and video content.
• To enable customer support tools including live chat.
We obtain your consent before placing non-essential cookies on your device through our cookie consent banner. You may withdraw your consent or change your preferences at any time by clicking "Cookie Settings" in the footer of our Site. You may also exercise your right to opt out of the sale or sharing of your personal information by clicking "Do Not Sell or Share My Personal Information" in the footer of our Site.
We use a consent management platform, Pandectes, to manage your cookie preferences on this Site. When you first visit wrinklesschminkles.com, Pandectes presents you with a cookie consent banner and holds all non-essential cookies in a blocked state until you have made your choice. Non-essential cookies will not fire until you have been given a clear opportunity to accept or decline them. You can change your preferences at any time by clicking 'Cookie Settings' in the footer of our Site.
Categories of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be switched off. They are set in response to actions you take such as setting your privacy preferences, logging in, or adding items to your cart. You can set your browser to block or alert you about these cookies, but some parts of the Site will not work as a result. These cookies do not store personally identifiable information and do not require your consent.
4.2 Performance Cookies
These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. They allow us to count visits and traffic sources so we can measure and improve the performance of our Site. All information collected by these cookies is aggregated. If you do not allow these cookies, we will not know when you have visited our Site and will not be able to monitor its performance.
4.3 Functional Cookies
These cookies enable the Site to provide enhanced functionality and personalization such as live chat, video content, loyalty program features, and personalized product recommendations. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these features may not work properly.
4.4 Targeting Cookies
These cookies are set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Under California law, the use of these cookies may constitute the "sharing" of your personal information for cross-context behavioral advertising, which you have the right to opt out of.
Cookies Used on This Site
The following table lists the specific cookies and tracking technologies we currently use on wrinklesschminkles.com. This list is based on a scan of the Site conducted in August 2026 and is updated periodically. Some cookies may be set as a result of third-party apps and integrations and may not be listed below - we are continually reviewing our cookie inventory and will update this policy accordingly.
Strictly Necessary Cookies
| Cookie Name | Provider | Type | Purpose | Expiry | Category |
|---|---|---|---|---|---|
| _pandectes_gdpr | Pandectes | 1st party | Stores your cookie consent preferences so we canrespect your choices across your visit and future visits. | 1 year | Strictly Necessary |
| _shopify_essential | Shopify | 1st party | Contains essential information for the correct functionality of our store, including session and checkout information and anti-tampering data. | 1 year | Strictly Necessary |
| _shopify_y | Shopify | 1st party | Shopify analytics - assigns a unique ID to a visitor for session tracking. | 1 year | Strictly Necessary |
| _shopify_s | Shopify | 1st party | Identifies a given browser session for thestore. Expires 30 minutes after last use. | 30 minutes | Strictly Necessary |
| _shopify_country | Shopify | 1st party | Used for stores where pricing currency is set from location - helps avoid repeated location lookups. | 30 minutes | Strictly Necessary |
| _ab | Shopify | 1st party | Controls when the admin bar is shown on the storefront for store administrators. | 1 year | Strictly Necessary |
| _abv | Shopify | 1st party | Persists the collapsed or expanded state of the admin bar. | 1 year | Strictly Necessary |
| _identity_session | Shopify | 1st party | Contains the identity session identifier for authenticated users. | 2 years | Strictly Necessary |
| cart | Shopify | 1st party | Stores the contents of your shopping cart so items are retained as you browse the Site. | 2 weeks | Strictly Necessary |
| _shop_app_essential | Shopify / Shop | 3rd party | Contains essential information for the correctfunctionality of Shop.app, used for Shop Pay and related services. | 1 year | Strictly Necessary |
| _secure_admin_session_id | Shopify | 1st party | Creates an in-session user ID for securitypurposes for store administrators. | 12 weeks | Strictly Necessary |
Performance Cookies
| Cookie Name | Provider | Type | Purpose | Expiry | Category |
|---|---|---|---|---|---|
| _ga | Google Analytics | 1st party | Registers a unique ID used to generate statistical data on how you use the Site. Used by Google Analytics. | 1 year | Performance |
| _ga_Y539SXJ0KM | Google Analytics | 1st party | Used by Google Analytics 4 to persist session state and count page views for property G-Y539SXJ0KM. | 1 year | Performance |
| _orig_referrer | Shopify | 1st party | Identifies where visitors arrived from when they come from other websites. | 2 weeks | Performance |
| _landing_page | Shopify | 1st party | Captures the landing page of a visitor when they arrive from another site. | 2 weeks | Performance |
| _shopify_analytics | Shopify | 1st party | Contains analytics data for buyer surfaces such as the storefront or checkout. | 1 year | Performance |
| _clck | Microsoft Clarity | 1st party | Used by Microsoft Clarity to store a unique userID and persist across sessions. | 1 year | Performance |
| _clsk | Microsoft Clarity | 1st party | Used by Microsoft Clarity to store a unique session ID to connect multiple page views within a session. | 1 day | Performance |
| SM | Microsoft Clarity | 3rd party | Measures website usage for internal Microsoft analytics on clarity.ms. | Session | Performance |
| __cf_bm | Cloudflare | 3rd party | Used by Cloudflare to manage incoming trafficand distinguish human visitors from bots. Set on multiple Cloudflare-protecteddomains including hcaptcha.com, afterpay.com, and pixel.wetracked.io. | 30 minutes | Performance |
| AMP_* | Amplitude | 1st party | Registers statistical data on user behavior for internal analytics. Set by the AMP upsell cart integration. | 1 year | Performance |
| _shs_state | Shopify | 1st party | Stores session-specific state information related to your interaction with the Site. | Session | Performance |
| __blockify::first-access-url | Blockify | 1st party | Stores information related to your first access URL for fraud prevention purposes. | Session | Performance |
Functional Cookies
| Cookie Name | Provider | Type | Purpose | Expiry | Category |
|---|---|---|---|---|---|
| _ga | Google Analytics | 1st party | Registers a unique ID used to generate statistical data on how you use the Site. Used by Google Analytics. | 1 year | Performance |
| _ga_Y539SXJ0KM | Google Analytics | 1st party | Used by Google Analytics 4 to persist session state and count page views for property G-Y539SXJ0KM. | 1 year | Performance |
| _orig_referrer | Shopify | 1st party | Identifies where visitors arrived from when they come from other websites. | 2 weeks | Performance |
| _landing_page | Shopify | 1st party | Captures the landing page of a visitor when they arrive from another site. | 2 weeks | Performance |
| _shopify_analytics | Shopify | 1st party | Contains analytics data for buyer surfaces such as the storefront or checkout. | 1 year | Performance |
| _clck | Microsoft Clarity | 1st party | Used by Microsoft Clarity to store a unique userID and persist across sessions. | 1 year | Performance |
| _clsk | Microsoft Clarity | 1st party | Used by Microsoft Clarity to store a unique session ID to connect multiple page views within a session. | 1 day | Performance |
| SM | Microsoft Clarity | 3rd party | Measures website usage for internal Microsoft analytics on clarity.ms. | Session | Performance |
| __cf_bm | Cloudflare | 3rd party | Used by Cloudflare to manage incoming trafficand distinguish human visitors from bots. Set on multiple Cloudflare-protecteddomains including hcaptcha.com, afterpay.com, and pixel.wetracked.io. | 30 minutes | Performance |
| AMP_* | Amplitude | 1st party | Registers statistical data on user behavior for internal analytics. Set by the AMP upsell cart integration. | 1 year | Performance |
| _shs_state | Shopify | 1st party | Stores session-specific state information related to your interaction with the Site. | Session | Performance |
| __blockify::first-access-url | Blockify | 1st party | Stores information related to your first access URL for fraud prevention purposes. | Session | Performance |
Targeting Cookies
| Cookie Name | Provider | Type | Purpose | Expiry | Category |
|---|---|---|---|---|---|
| _fbp | Meta (Facebook) | 1st party | Placed by Meta to track visits across websites and build a profile for targeted advertising on Facebook and Instagram. | 3 months | Targeting |
| _shopify_marketing | Shopify | 1st party | Contains marketing data for buyer surfaces such as the storefront or checkout, used for advertising attribution | 1 year | Targeting |
| __kla_id | Klaviyo | 1st party | Tracks when someone clicks through a Klaviyoemail to our website for email marketing attribution. | 1 year | Targeting |
| _pin_unauth | 1st party | Used by Pinterest to group actions for visitors who have not been identified for ad targeting and measurement. | 1 year | Targeting | |
| IDE | Google / DoubleClick | 3rd party | Used by Google to measure visitor actions after they click through from a Google advertisement. | 1 year | Targeting |
| NID | 3rd party | Used by Google to collect website statistics and track conversion rates for advertising. | 6 months | Targeting | |
| _gcl_* | Google Ads | 1st party | Stores information related to Google Ads click attribution, linking ad clicks to conversions on our Site. | 3 months | Targeting |
| MR | Microsoft / Bing | 3rd party | Used by Microsoft to collect information for advertising analytics purposes on Bing and Microsoft-affiliated platforms. | 1 week | Targeting |
| MUID | Microsoft / Bing | 3rd party | Placed by Microsoft to track visits across websites for Microsoft advertising and Bing Ads. | 1 year | Targeting |
| ANONCHK | Microsoft Clarity | 3rd party | Stores a session ID to verify clicks from Bing advertisements for reporting and personalization. | 1 year | Targeting |
| SR* | Adform / Microsoft | 3rd party | Records information about ad impressions and clicks for Microsoft advertising. | 1 year | Targeting |
| _li_ss | LiveIntent | 3rd party | Sets a unique ID for the visitor for targeted advertising based on email-matched identity. Set by LiveIntent on i.liadm.com. | 1 month | Targeting |
| _li_dcdm_c | LiveIntent | 1st party | Used by LiveIntent for identity resolution and cross-site advertising targeting | Session | Targeting |
| _li_duid | LiveIntent | 1st party | Stores a LiveIntent user identifier for advertising personalization. | 1 year | Targeting |
| _lc2_fpi | LiveIntent | 1st party | First-party identifier used by LiveIntent for advertising attribution. | 1 year | Targeting |
| _lc2_fpi_js | LiveIntent | 1st party | JavaScript-set first-party identifier used by LiveIntent for advertising attribution. | Session | Targeting |
Third Parties We Share Data With Through Cookies
The following third parties receive your personal information through cookies and tracking technologies used on our Site. Where a third party uses your data for cross-context behavioral advertising, you have the right to opt out of that sharing under California law - see Section 7 for how to exercise this right.
Third Parties
| Cookie Name | Provider | Type | Purpose | Category |
|---|---|---|---|---|
| Meta Platforms Inc | facebook.com, instagram.com | Ad targeting, conversion tracking, lookalike audiences | policies.google.com/privacy | Targeting |
| Google LLC | google.com, youtube.com, doubleclick.net | Analytics, ad targeting, conversion tracking | policies.google.com/privacy | Targeting / Performance |
| TikTok Technology Ltd | tiktok.com, analytics.tiktok.com | Ad targeting and conversion tracking | tiktok.com/legal/privacy-policy | Targeting |
| Pinterest Inc | pinterest.com, pinimg.com | Ad targeting and campaign measurement | policy.pinterest.com/en/privacy-policy | Targeting |
| Microsoft Corp | bing.com, clarity.ms, c.bing.com | Analytics (Clarity), ad targeting (Bing Ads) | privacy.microsoft.com | Performance / Targeting |
| Klaviyo Inc | Klaviyo Inc | Email marketing and SMS platform | klaviyo.com/legal/privacy | Targeting / Marketing |
| LiveIntent Inc | liadm.com | Identity resolution and email-matched advertising | liveintent.com/privacy-policy | Targeting |
| Shopify Inc | shopify.com | Platform provider - cart, checkout, analytics | shopify.com/legal/privacy | Strictly Necessary / Performance |
| Pandectes | pandectes.io | Consent management platform | pandectes.io/privacy-policy | Strictly Necessary |
| Cloudflare Inc | cloudflare.com | Security, bot management, traffic optimisation | cloudflare.com/privacypolicy | Performance / Functional |
| Afterpay / Clearpay | afterpay.com | Buy now pay later payment processing | afterpay.com/en-US/privacy-policy | Functional |
| Manychat Inc | manychat.com | Chat and messenger marketing | manychat.com/privacy | Targeting |
| LoyaltyLion Ltd | loyaltylion.com | Loyalty program | loyaltylion.com/privacy | Functional |
| Amplitude Inc | amplitude.com | Product analytics | amplitude.com/privacy | Performance |
| Rakuten Advertising | rakutenadvertising.com | Affiliate network tracking | rakutenadvertising.com/legal/privacy | Targeting |
| Blockify | blockify.io | Fraud prevention and geo-blocking | blockify.io/privacy-policy | Performance |
| Wetracked.io | pixel.wetracked.io | Server-side conversion tracking | wetracked.io/privacy | Targeting |
| Instant | instant.one | Page speed optimisation | instant.one/privacy | Functional |
Your Rights - California Residents
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) gives you specific rights regarding your personal information collected through cookies and similar technologies.
Your Rights - California Residents
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) gives you specific rights regarding your personal information collected through cookies and similar technologies.
Right to Know
You have the right to request that we disclose what personal information we have collected about you through cookies, including the categories of information, the purposes for which it was collected, and the third parties with whom it has been shared. The cookie table in Section 5 and the third-party list in Section 6 are designed to provide this disclosure proactively.
Right to Opt Out of Sale or Sharing
Under California law, the use of targeting and advertising cookies - including those set by Meta, Google, TikTok, Pinterest, and LiveIntent - may constitute the "sale" or "sharing" of your personal information for cross-context behavioral advertising. You have the right to opt out of this at any time.
To exercise this right, click "Do Not Sell or Share My Personal Information" in the footer of our Site, or click "Cookie Settings" in the footer and decline the Targeting cookies category.
We also honour the Global Privacy Control (GPC) signal. If your browser or device is set to transmit a GPC opt-out signal when you visit our Site, we will treat this as a valid opt-out request from the sale and sharing of your personal information.
Right to Limit Use of Sensitive Personal
Information
To the extent any cookies or tracking technologies collect sensitive personal information as defined by California law, you may request that we limit the use of that information to purposes necessary to provide you with the services you have requested. Contact us at hello@wrinklesschminkles.com to make this request.
Right to Delete
You have the right to request deletion of personal information we have collected about you through cookies. Note that some information collected through strictly necessary cookies cannot be deleted as it is required for the Site to function. To make a deletion request, visit our Customer Data Request page or contact us at hello@wrinklesschminkles.com.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your California privacy rights. You will not receive a different level of service or be charged a different price for exercising these rights.
How to Submit a Request
To submit a privacy request, you may:
• Click "Do Not Sell or Share My Personal Information" in the footer of our Site
• Click "Cookie Settings" in the footer of our Site to manage your cookie preferences
• Email us at hello@wrinklesschminkles.com with the subject line "California Privacy Request"
• Submit a request through our Customer Data Request page at wrinklesschminkles.com
We will respond to verifiable consumer requests within 45 days. We may extend this period by a further 45 days where reasonably necessary, in which case we will notify you.
Residents of Other US States
In addition to California, residents of the following states have privacy rights that may apply to our use of cookies: Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, and other states that have enacted comprehensive privacy legislation.
These rights vary by state but generally include the right to know what personal information is collected, the right to opt out of targeted advertising, and the right to delete personal information. We honour opt-out requests from residents of all US states with applicable privacy laws.
To exercise your rights, use the same methods described in Section 7.6 above. Please indicate your state of residence in your request so we can apply the correct standard.
Managing Cookies Through Your Browser
In addition to the controls provided through our cookie consent banner, you can manage cookies through your browser settings. Most browsers allow you to:
• View what cookies have been set and delete them individually or in bulk.
• Block third-party cookies from being set.
• Block all cookies from specific websites.
• Block all cookies from all websites - note this will affect the functionality of most websites including ours.
For guidance on how to manage cookies in your specific browser, visit:
• Chrome: support.google.com/chrome/answer/95647
• Safari: support.apple.com/guide/safari/manage-cookies-sfri11471
• Firefox: support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
• Edge: support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge
You can also opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at optout.aboutads.info, or the Network Advertising Initiative at optout.networkadvertising.org.
Server-Side Tracking
In addition to browser-based cookies, we use server-side tracking technology (Wetracked.io) that sends conversion data directly from our servers to advertising platforms including Meta, Google, TikTok, and Pinterest. This data transmission occurs on the server and does not use cookies in your browser.
Server-side tracking allows us to measure advertising performance more accurately. The data sent typically includes information about purchases and other conversion events, associated with identifiers such as hashed email addresses, IP addresses, and order data.
If you opt out of sale or sharing of your personal information using the methods described in Section 7, we will apply your opt-out preference to server-side data transmissions as well as browser-based cookie tracking.
Changes to This Cookie Policy
We review and update this Cookie Policy periodically to reflect changes in the technologies we use, changes in applicable law, or changes in our business practices. When we make material changes, we will update the "Last updated" date at the top of this policy and notify you through our cookie consent banner.
We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about this Cookie Policy or how we handle your personal information, please contact us:
Wrinkles Schminkles
Email: hello@wrinklesschminkles.com
Website: wrinklesschminkles.com
If you are a California resident and wish to submit a formal privacy request, please use the subject line "California Privacy Request" in any email correspondence so we can route your request to the correct team.